The Pre-Show Comes Home: Skydance, Warner Bros. and the Rise of Streaming Ads
Paramount's takeover of Warner Bros. closed Oct 6, and Paramount+ now runs about nine ad minutes an hour. Here's what the Skydance deal promises, what rising ad loads cost viewers, and why a disc on the shelf looks better every month.
Digger Bombed. Hollywood Is About to Learn the Wrong Lesson.
Digger opened to about $8 million, Tom Cruise's worst start since 2007, on a budget that swelled past $160 million. The easy takeaway is that audiences don't want originals. The real one is about what studios are willing to pay for them, and it lands the same week Paramount takes over Warner Bros.